Real Avid has acquired Outdoor Edge Cutlery Corporation
|Outdoor Edge Cutlery Corporation|
Outdoor Edge Cutlery Corporation sold to Revo Brand Group, the parent company of Real Avid. Revo Brands operates in partnership with Vertikal Brands, a holding company by Clearview Capital.
|Global M&A Offices||
Brown Gibbons Lang & Company (Global M&A USA)
|Global M&A Advisory||Advisor to the seller|
Brown Gibbons Lang & Company (BGL) is pleased to announce the sale of Outdoor Edge Cutlery Corporation (Outdoor Edge), to Revo Brand Group, the parent company of Real Avid. Revo Brands operates in partnership with Vertikal Brands, a holding company established by Clearview Capital. The specific terms of the transaction were not disclosed.
The transaction furthers BGL’s market-leading position in outdoor enthusiast investment banking and as an advisor to companies across a range of branded consumer products. In addition, Outdoor Edge’s growing omni-channel strategy provides significant growth opportunities and represents another core area of focus for BGL’s Consumer Investment Banking Group.
Founded in 1988, Outdoor Edge is a category-leading, iconic brand delivering high-quality knives and outdoor tools with a long history of sustainable and profitable growth that has been driven by category-defining product launches. Outdoor Edge’s focus on customer-centric product innovation has led to the company’s diverse portfolio of patented, award-winning, knives and tools for the Everyday Carry and Hunting categories.
BGL’s Consumer Group has an extensive track record in mergers and acquisitions advisory and capital-raising services spanning the entire consumer retail spectrum, with deep experience in branded consumer and omni-channel investment banking. BGL’s Consumer bankers offer market-leading technical expertise, positioning strategies, and growth-oriented projection models to ensure branded, managed marketplace, omni-channel, and eCommerce DTC & B2B platforms are optimally positioned. The team focuses on providing market participants with expert insights into the trends influencing their business and helping them identify and harvest strategic opportunities in an increasingly complex marketplace.
About Real Avid
New Revo Brand Group, LLC d.b.a. Real Avid (Real Avid) designs, develops and supplies innovative accessories for the outdoor enthusiast. With a focus on the do-it-yourself (DIY) segment of the shooting accessories industry, Real Avid has built a reputation for premium, high-quality cleaning and tool accessories built with the end consumer in mind. Since its founding in 2008, the company has experienced rapid growth resulting from a relentless focus on exploiting existing market gaps while also creating entirely new product categories. Real Avid’s consistent introduction of new, differentiated products commands significant loyalty from consumers and retail partners nationwide.